An iPhone game for ages 10–14

Coins stop feeling free.

A money game where your child runs a business, and every price is also work time.

Lemonade 8 coins = 48 min of work

First 4 missions free

Earnwick's home screen: the Wallet, Jar and Fans at the top, the lemonade stand with the partner behind the counter, the current mission, the Open the stand button and four shortcuts.

The big idea

Every price is also work time.

  • Your partner earns 10 coins for an hour of work.
  • So every price also shows how long it takes to earn.
  • A lemonade for 8 coins? That's 48 minutes of work.

Try it

50coins 5 hours of work

10 coins = 1 hour of your partner's work. The same rule runs through the whole game.

How it works

A market day in 5 steps

Your child makes every decision. The day shows what each one did.

The morning news: Pip the parrot reads the weather and the village news.

Step 1 · News

Morning news

Pip the parrot, the village reporter, brings the morning paper: the weather, the village news and what the farmers are saying. Your child reads it before spending a single coin.

Teaches Planning ahead

The Earnwick Times

Market day 9Free for partners

Someone is calling from the square

Pip the parrot at the news deskPip

Village festival today! Crowds everywhere. Expect lots of customers, maybe more than you can serve.

Today's weatherSunny and pleasant24 °C

Lots of people outDrinks sell well

Market rumor

Farmers are talking…

The rabbit farmers say their lemon trees look weak this year. Lemons may get expensive soon.

The wholesaler: buying lemonade stock, with the partner's guess of how many people want it.

Step 2 · Shop

Buy stock at the wholesaler

Your partner guesses how many people want each product. Your child decides how many to buy: too few and people leave, too many and they go to waste.

Teaches Planning ahead Avoiding waste

15 lemonades Your partner's guess: about 15 people want one 60 coins6 hours of work
The chalkboard: setting the price of lemonade and seeing how many of 10 people buy.

Step 3 · Prices

Set prices on the chalkboard

Your child writes a price and sees at once how many people will buy. Higher means more per cup, and fewer cups.

Teaches Profit Fair prices

Lemonade 8 coins48 min of work
7 of 10 people buyFair price
Selling: customers at the stand. Some buy, some walk away with a thought bubble that says why.

Step 4 · Sell

Open the stand

Customers come in. They buy, or walk away and say why, so your child knows what to change tomorrow.

Teaches Trust and reputation

Too pricey! A bunny walking away
+8 A bear buying a lemonade
Line's too long A duck walking away
Closing time: leftover lemonade hops into a bin beside the stand, and the bin counts what was thrown away.

Step 4 · Closing

Closing time

When the stand closes, leftovers that won't keep until tomorrow hop into the bin, and the coins they cost go with them. Lemonade only lasts one day, so it pays to buy close to your partner's guess.

Teaches Avoiding waste

ZUZU’S STAND 0 2

Lemonades bought this morning13 people wanted one

Closing time!

13 customers bought something today.

2 thrown away

In the bin
8 coins48 min of work
Profit that day
+44 coins

Today's results: money in, money out, and the day's profit on a printed receipt.

Step 5 · Results

Count the coins

The receipt adds it all up. Money in minus money out is profit, the stock check shows what was thrown away, and the day's lesson says what worked.

Teaches Profit

Profit

+44 coins

That's 4 h 20 min of work

How profit works

Money infrom sales+104 coins
Money outfor stock−60 coins

Profit = in − out+44 coins

Stock check

Lemonade2 thrown away, worth 8 coins

The evening: choosing how many coins go into the glass savings jar.

And in the evening

Fill the jar

Before bed, your child decides how much to save in a glass jar. Saved coins pay for stand upgrades later.

Teaches Saving

20 into the jar 50 coins saved 2 hours of work
1 of 7

Your business partner

Meet your partner

Your child picks a dragon, a fox or an axolotl, names them, and dresses them up with coins they earned. As the business grows, so does the partner.

Just for fun here. Nothing you type leaves this page.

They grow with the business

ApprenticeTraderShopkeeper

Wardrobe

Make your partner look great

120Wallet

Tap a hat, glasses or a color to try it on.

Clothes are paid from the wallet. Leave enough coins to buy stock tomorrow!

The journey

From a lemonade stand to the Village Fund

Five stages, each a bigger business. Every stage ends with a pitch to the village council, and a celebration.

  1. Done.

    Stage 1 · Stand

    Lemonade stand

    On the street corner

    • Money is work
    • Profit
    • Saving
    • Planning ahead

    Missions 1–4 free

  2. Done.

    Stage 2 · Market

    Market stall

    On the village square

    • Spreading risk
    • Investing in tools
    • Trust and reputation
    • Avoiding waste

    Included

  3. In progress.

    Stage 3 · Shop

    Corner shop

    Rent, wages and a day off

    • Paying rent
    • A fair wage for a helper
    • The partner's own wage and day off
    • A home paid from that wage
    • Spotting a scam

    Included

  4. Coming.

    Stage 4 · Hall

    Market hall

    With the village bank

    • Interest
    • A loan to pay back
    • Pay-later offers
    • Insurance

    Coming · included

  5. Coming.

    Stage 5 · Fund

    Village Fund

    A share of the village

    • Owning part of village businesses
    • Spreading risk
    • Giving

    Coming · included

An example road: stages 1 and 2 done, the corner shop in progress. Stages 4 and 5 are on their way, and lifetime access already includes them.

Real life

What does it really cost?

The gem translator turns a real in-game purchase into a parent's working hours and weeks of pocket money.

Gems in another game

40 minof a parent's work
2 weeksof pocket money

Example: a parent who earns €15 an hour, and €5 of pocket money a week. In the app, a parent sets these numbers privately, and the child only ever sees the result.

The 24-hour wait list

Still want it? Put it on the wait list and decide again tomorrow. Most must-haves feel different after a night's sleep.

The gem translator: a game purchase shown as a parent's working hours and weeks of pocket money.

For parents

You set the limits. You see the progress.

The parent zone sits behind a gate or a PIN, so what you set there stays set.

The parent zone: the daily limit, progress charts and the skills the child is practicing.

Daily limit

3 market days a day by default. You decide the number.

Daily limit
Market days per dayAbout 12 minutes of play 3

No streaks, and nothing is lost by taking a break. A new day starts at 6:00.

Progress you can see

Example

Charts for profit, waste, fair prices, saving and missions, a learning curve, and the skills your child is practicing now.

Profit
Less waste
Fair prices
Saving
Missions
Learning curve

Practicing now: SavingAvoiding waste

Talk about it at home

Every mission comes with one question to ask at home, so the lesson keeps going after the game.

Talk about it at home

“What happens to money when food is thrown away?”

Mission 6 · Zero waste

Fair play

Made to teach, not to sell.

Your child never sees a price, and the partner never asks for money.

  • No ads
  • No coin packs
  • No subscription
  • No login
  • No tracking
  • No streaks

Everything stays on this device.Earnwick collects no personal data. No account, no analytics, no tracking.

This website keeps the same promise: no cookies, no analytics and no trackers.

Price

Start free. Pay once, if it clicks.

Free

Missions 1–4 are free

  • Missions 1–4
  • Free play at the stand
  • The savings jar and stand upgrades
  • The wardrobe
  • The gem translator
  • The progress charts

One purchase

Lifetime access for the whole family

$4.99 once

  • Every stage, including the ones still coming
  • Every future map
  • For the whole family

Nothing is ever taken away.

$4.99 in the US, 4,99 € in the euro area. The App Store shows the price in your currency. Only a parent can buy it, behind the parent gate.

Questions

Good questions

What age is Earnwick for?

Kids aged 10 to 14. The words are simple, and each mission teaches one money idea at a time.

What do we need to play?

An iPhone. Earnwick is coming soon to the App Store. There is no account to make and no login.

What's free?

Missions 1–4, free play at the stand, the savings jar and stand upgrades, the wardrobe, the gem translator and the progress charts. They stay free.

What does the one purchase open?

Lifetime access for the whole family: every stage and every future map, including the stages still coming. It costs $4.99, once, and you buy it behind the parent gate. There is no subscription, and nothing is ever taken away.

Is it real money?

No. The game uses coins, and coins can't be bought. Real prices only appear in the gem translator, which a parent sets up.

What happens to my child's data?

Nothing leaves the device. Earnwick collects no personal data: no account, no analytics, no tracking. Progress is saved on the iPhone itself.

How much screen time does it take?

You decide. By default your child can play 3 market days a day, and you can change that in the parent zone. Then the market closes until morning. There are no streaks, so a day off costs nothing.

Will the game ask my child to buy things?

Never. There are no ads and no coin packs. Your child never sees a price, and the partner never asks for money.

Your partner says: See you at the stand, partner!

Your partner, waving goodbye

Your stand is coming soon.

The first 4 missions are free. No account, no ads, no tracking.